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Sky Partners with TVSquared to Show True Picture of TV Effectiveness

Innovative Tech Helps Advertisers Directly Track Linear, On-Demand and Addressable TV Campaigns to Online Visits and Performance Sky Media, the advertising sales arm of Sky, has announced its partnership with…

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The Big Interview: TVSquared founder and CEO Calum Smeaton

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Three Successful Women Striving to Inspire Changes in Media Technology

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Global TV Ad Spend Trends in March

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How COVID-19 is Kickstarting a New Era of TV Attribution

TVSquared CEO and co-founder Calum Smeaton discusses how even throughout global uncertainty, TV is providing both brand building and performance uplift, and why attribution is more important than ever. The…

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CTO Session: Blair Robertson, TVSquared

Name: Blair Robertson Company: TVSquared Job title: CTO Date started current role: February 2018 Location: Edinburgh, UK Blair Robertson is CTO at TVSquared, the worldwide leader in TV attribution. An expert in information design,…

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MediaMath expands partnership with TVSquared

TVSquared, a global player in TV attribution, has announced that its partnership with MediaMath has expanded to include Europe and Asia. Advertisers can leverage real-time analytics to measure and optimise…

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TVSquared Handling CTV Attribution for MediaMath

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Televisionation: Jo Kinsella, TVSquared,

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MediaMath Partners with TVSquared to Deliver CTV Attribution

NEW YORK – April 22, 2020 – TVSquared, the global leader in TV attribution, has been named as MediaMath’s preferred partner for connected TV (CTV) attribution. This partnership enables thousands of advertisers…

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‘Friends’ is the gift that keeps on giving to WarnerMedia

Morgan Kolkmeyer, a meteorologist for Chicago TV station WGN, has fond childhood memories of curling up next to her parents on a couch as they all watched episodes of “Friends.”…

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TV Attribution: Keeping Ad Dollars In Television

Alphabet recently announced that YouTube earned $15.15 billion in ad revenue in 2019, an increase of 36% from $11.16 billion in 2018 and nearly double from just two years ago. YouTube…

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TVSquared Names Jo Kinsella President

 TVSquared, the global leader in TV attribution, today announced that former Chief Revenue Officer and Executive Vice President, Jo Kinsella, has been appointed as President. In this role, Kinsella will lead…

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Wednesday is best day for cross-Europe TV campaigns

Many European brands, and an increasing number of US companies, run TV ad campaigns across multiple countries in Europe and now they can access the results from a new study…

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How start-up TVSquared cracked the Comcast account

Faced with an abundance of competition, TVSquared has stood outAttribution data, scalability, machine learning, predictions tools, and moreBut does TVSquared have the minerals to tame Peacock? An influx of advertising…

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Meet the entrepreneur redefining the TV advertising industry

As a founder and CEO, Calum Smeaton is committed to international expansion for TVSquared, his Edinburgh-based business. Building credible brand integrity within new markets demands a great investment of both…

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Predictions For 2020: Something Old, Something New

It is repetitive to note that we are an industry in transition but, perhaps, not as common to say there might be things that will stay exactly the same. After…

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Will 2020 See A Breakout For Shoppable TV?

ONTARIO—This year could be the break-out year for “shoppable TV,” which allows viewers to immediately purchase products seen on their favorite TV programs, right in the comfort of their living…

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TVSquared Data: 30-Second Ads, Weather and Music-Related Programmes Drive Highest Consumer Response

TV performance insights company TVSquared has released its latest data for Australian advertisers. The report reveals the highest and lowest performing days, dayparts, creative lengths and genres, demonstrating that early…

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TVSquared Launches Platform Linking Media Placements With Business Outcomes

EXCLUSIVE: TVSquared, an analytics and measurement firm specializing in TV attribution (the task of determining who gets credit for an ad message) is launching a new platform with enhanced ways of linking media…

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TVSquared focuses new ad attribution platform on reach extension

TVSquared is launching a new always-on attribution platform that covers all forms of video advertising and measures campaigns against sales, conversions and business outcomes. TVSquared operates in more than 70…

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TVSquared impresses enough to land NBC homerun, Peacock next?

An Edinburgh-based video data analytics company called TVSquared is really making a name for itself at Comcast. Clearly impressing the US cable TV giant with its work on the Instant…

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TVSquared’s Smeaton: Performance Metrics Will Be Paramount in the Coming Year

LONDON– In the television industry, the 2010s were marked by a ratings rebellion and a pivot towards impressions. In an interview with Ashley J. Swartz, CEO and founder of Furious…

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What’s Working in Auto TV Advertising

Auto brands have been a mainstay on TV for decades. With its unprecedented reach, what better way to spread the word about a model launch or sale? But what surprises some…

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RTL AdConnect inks measurement deal to lure US brands to Europe

RTL AdConnect, the sales house for RTL Group, has brought on TVSquared as its exclusive pan-European measurement provider in an effort to entice American brands looking toward international expansion. RTL Group,…

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Connected TV or Traditional Linear?

It’s no secret that connected TV is exploding, with nearly 50% of American households owning one. But now, the question for the industry has become where and how to invest…

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TV Works: Q&A With TVSquared’s Jo Kinsella

In talking to Jo Kinsella, Chief Revenue Officer and executive vice president, TVSquared, about the launch of the company, one thing became clear to me. As much as I see…

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NBC Sets TV Attribution Deal with TVSquared

NBCUniversal’s broadcast television stations and regional sports networks have entered into a deal with TVSquared to use the company’s analytics platform for TV ad attribution. This means that NBCU’s 42…

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TVSquared Strikes Deal with NBCUniversal

Local TV attribution to be used by 42 O&O’s, 9 RSNs TVSquared said it reached an agreement with NBCUniversal where the programmer will use its local TV attribution analytics for…

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NBCUniversal Strikes Data Pact With TVSquared for TV Stations, RSNs

NBCUniversal’s TV stations want to keep talking to their advertisers even after their commercials have already run. The company’s 42 NBC and Telemundo TV stations and nine regional sports cable…

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Analysis: Holiday programming ads see 10x higher response rate

As the holiday season is well underway, advertisers feel the pressure to deliver successful campaigns, and as TV advertising accounts for about half of all holiday ad spend, it is…

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TVSquared Releases 2019 TV Performance Insights Report for UK Advertisers

EDINBURGH, UK – 11 Nov. 2019 – TVSquared, the global leader in TV attribution, today released 2019 TV ad performance insights for UK brands. The report reveals the highest- and lowest-performing TV buy…

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Balancing TV Reach with Performance

TV remains the best option for advertisers seeking the widest possible reach, but reach does not equate to performance: new research highlights the various buy elements that make the difference…

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Saturdays Score and Music Hits the Right Note for UK Advertisers

Saturdays are driving major ad response and foreign language and music are the highest-performing programming genres according to market data from TV attribution technology provider TVSquared. Using data from its…

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Wanna Crack TV? Daytime Might Be A Surprising Route

Some research findings take you back a little, and it’s always good to have your presumptions challenged. TVSquared has been running the numbers on what it costs to advertise at…

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Report: 10-20 Second TV Ads Get Best Response

TVSquared, a global player in TV attribution, has released 2019 TV ad performance insights for UK brands. The report reveals the highest- and lowest-performing TV buy elements for the year thus…

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TVSquared announce new partnership to aid television advertising

TVSquared, founded up in Edinburgh by tech entrepreneur Calum Smeaton, has partnered with  Ampersand , an TV advertising sales and technology company, to find new ways of evaluating how viewers are watching multiple,…

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Thanks to Amazon, Data Points to Return of the ‘Retail Vortex’

DynamicAction’s report reveals the lasting impact of Amazon Prime Day on holiday sales. If the retail data is correct, last year’s pattern of depressed margins following the post-holiday season is set to…

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Research: Reality TV best performer for retail ads

TVSquared, a specialist in digital and linear TV attribution, has released performance analysis on TV ads in the UK retail space across Q3 2019, revealing the most effective ad spots…

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TVSquared Partners with Extreme Reach for Multi-Touch Attribution across all digital video platforms

Partnership Provides Scale and Precision for Impression-Based Attribution Across OTT Advertising NEW YORK – Oct. 7, 2019 – TVSquared, the global leader in TV attribution, today announced its partnership with Extreme Reach (ER) to…

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DynamicAction Secures $15 Million

DynamicAction, provider of the most advanced analytics solution specifically designed for retailers, today announced it has secured $15 million in new funding and entered into an alliance relationship with Accenture…

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West Coast Capital Invests in TV Data Analytics Business

TVSquared has closed a $3 million investment round from both existing and new investors, including private equity fund West Coast Capital. This latest round brings the total raised to date…

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TVSquared Raises $6.5 Million More

TVSquared has raised an additional $6.5 million, as the demand for TV measurement and optimization grows within the $202 billion TV ad industry. The round was led by West Coast…

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Eneco Group invests in British smart data company ONZO

Data analytics software company ONZO, located in London, has developed a software platform that uses data generated by smart energy meters and IoT technology devices such as smart thermostats, to…

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Seed Haus unveils first startup cohort

Seed Haus, Scotland’s first dedicated pre-seed tech accelerator, has unveiled its first cohort of startups and a stellar line-up of investment partners. Seed Haus mission is to trigger Scotland’s next…

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Dynamic Action declared Shop.org’s Digital Commerce Startup of the year

DynamicAction? Incredibly proud to be declared http://Shop.org ‘s Digital Commerce Startup of the year. Driving #retail transformation.

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Global TV Performance Analytics Provider, TVSquared, Raises $8 Million

TVSquared, the gold standard for TV performance analytics and optimization, raised another $8 (£6) million in funding to support and accelerate its market expansion. To date, equity funding totals more…

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Winchburgh Agreement Secures 3450 New Homes And New Schools Cala And West Coast Capital Agree Joint Venture

West Coast Capital (‘WCC’), the private equity partnership, owners of Winchburgh Developments Limited (‘WDL’) has agreed a joint venture with CALA Homes to invest in the development and delivery of…

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