Winchburgh Agreement Secures 3450 New Homes And New Schools Cala And West Coast Capital Agree Joint Venture

West Coast Capital (“WCC”), the private equity partnership, owners of Winchburgh Developments Limited (“WDL”) has agreed a joint venture with CALA Homes to invest in the development and delivery of the overall masterplan across 347 hectares at Winchburgh in West Lothian just outside Edinburgh, with WDL being jointly owned.

The joint venture, alongside a tripartite agreement between the Scottish Government, West Lothian Council and WDL, has secured the future of one of the UK’s largest developments which will include 3450 new homes, new schools and a range of infrastructure including improved transport links, a new marina, a 75 acre district park and 35 acres of employment land.

The agreement will now see WDL delivering the overall masterplan that will unlock sites for 3450 homes for multiple house builders and ease pressure on housing needs across West Lothian including some 700 affordable houses, 520 for social rent.

Sir Tom Hunter, Founding Partner, WCC paid tribute to the Scottish Government and West Lothian Council for their support for the development;

“Both West Lothian Council and the Scottish Government have played a critical role in securing this long-term development for Scotland.

“Having already delivered 588 homes in the first phase with five national housebuilders we now look forward to moving forward with many more housebuilders to deliver much needed homes for West Lothian in the next phase of development.”

The overarching agreement will see West Lothian Council build new state-of-the-art schools. The schools will be forward funded by West Lothian Council with support from the Scottish Government but ultimately will be paid for by house builders across West Lothian via receipts from the roof tax as housing is developed.

In support of WDL’s infrastructure investment the Building Scotland Fund is lending the joint venture £26.8m towards the development on a secured and interest bearing basis.

Phase One of Winchburgh saw five private housebuilders; Barratt Homes, Miller Homes, Bellway, Stewart Milne Homes and Taylor Wimpey active on site, with the expectation that many more will participate in the ongoing development.   In addition, West Lothian Council’s Housing Department and the Wheatley Group, through its subsidiary West Lothian Housing Partnership, delivered 96 affordable housing units for social rent in the new town centre.

Commenting CALA chief executive , Kevin Whitaker added;

“We are delighted to be partnering with West Coast Capital to help fund and deliver a high quality, sustainable development that will bring multi-tenure housing, education and infrastructure to West Lothian.  Following the acquisition of CALA by Legal & General last year, we have the appetite, expertise and capability to work on ambitious large-scale projects such as Winchburgh.

“West Coast Capital has worked incredibly hard over the last eight years to bring the site to this advanced stage. We now look forward to working with them and other stakeholders to deliver the next chapter of this exciting project, including the Scottish Government and West Lothian Council whom have played a pivotal role in the progression of the development.”

Paul Davidson, managing partner of WCC noted;

“This joint venture with CALA is truly transformational for WDL and the overall Winchburgh development and we  look forward to working with CALA, West Lothian Council and the Scottish Government to realise the ambition and vision of the Winchburgh development.”

John Hamilton, CEO, Winchburgh Developments Limited said;

“It’s a huge achievement for all parties involved to have reached this point where the plans we have made can start to become a reality. The masterplan for Winchburgh goes far beyond building new homes. This is set to be one of the most exciting placemaking projects in the UK, which will bring new education facilities, a significant number of permanent jobs, and improved transport links to the area.”

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Global TV Performance Analytics Provider, TVSquared, Raises $8 Million

TVSquared, the gold standard for TV performance analytics and optimization, raised another $8 (£6) million in funding to support and accelerate its market expansion. To date, equity funding totals more than $21 (£15.4) million. The latest round was led by private equity partnership, West Coast Capital, and supported by existing investors, including the Scottish Investment Bank.

TVSquared makes TV a performance-driven marketing channel for more than 700 brands and agencies across the globe. Its ADvantage platform quickly measures the impact of TV advertising, providing insights to optimize campaigns for response and maximize the efficiency of marketing spend.

Jennifer Metcalf, Director of Global Media, GoDaddy:  

“With TVSquared, we measure and optimize our TV investments in the same way we do our digital buys. We know exactly what aspects of the buys are performing, and have the insights to make quick changes to maximize response. We use ADvantage to understand and then optimize our TV across 10+ markets.”

Calum Smeaton, CEO and Founder, TVSquared:

“TVSquared gives advertisers a deep understanding of TV’s business impact. We help our rapidly expanding client base hold TV accountable by uncovering exactly how ads drive real-world response. Not only that, we give them the insights to consistently optimize that performance.”

With offices in Edinburgh, London, New York and Los Angeles, TVSquared recently expanded to Munich with its purchase of wywy. The acquisition brought real-time spot detection technology to ADvantage, making the time-to-TV insights even faster.

Chris van der Kuyl, Chairman, TVSquared:

“On behalf of the Board, we are delighted at the close of this latest round of funding, which will fuel TVSquared’s global growth. The support of our current shareholders means that the team can focus on delivering fantastic products to an ever-growing audience.”

Paul Davidson, Partner, West Coast Capital:

“In the two years we have invested in TVSquared, it has established itself as the premier provider of TV advertising analytics for brands, agencies and networks. Its technology, vision and team are world class, and we look forward to seeing it continue to innovate the way TV can be used as a marketing channel. TVSquared has been a great addition to our strong portfolio of technology businesses.”

In part, the latest round of funding will go toward TVSquared’s continuous research and development. Recent product advances include audience-level insights to understand exactly “who” is responding to TV and optimize spend for those target audiences. TVSquared also launched SearchSync for syncing TV spots with paid search. Brands can secure the top search positions in the minutes after TV spots air, taking advantage of high-interest moments and maximizing TV-driven response.

Dynamic Action declared’s Digital Commerce Startup of the year

Incredibly proud to be declared ‘s Digital Commerce Startup of the year. Driving transformation.


Seed Haus unveils first startup cohort Seed Haus unveils first startup cohort

Seed Haus, Scotland’s first dedicated pre-seed tech accelerator, has unveiled its first cohort of startups and a stellar line-up of investment partners.

Seed Haus’ mission is to trigger Scotland’s next billion-dollar startup and the partners joining the team in realising this goal include: Alistair Forbes, James Watt of BrewDog; Gavin Dutch, Paul Walton, Judy Wilson, Rob Dobson, Paddy Burns, Chris van der Kuyl, Paul Davidson, and Sir Tom Hunter.

The group is comprised of serial entrepreneurs and investors with the partners having considerable experience in founding, growing, and exiting companies.

Seed Haus, co-founded by Calum Forsyth, CEO, and Robin Knox, Chairman – fills a gap in the startup support system by providing the very best founders with pre-seed investment, office space in their incubator, mentorship, infrastructure and space to flourish. Seed Haus is a not-for-profit organisation committed to powering innovation and diversity in technology.

High demand for early stage tech accelerator

Since launching its inaugural recruitment drive for early stage startups in April, the number of applications to join the six-month Seed Haus programme peaked at over 165. Around half of these were from overseas founders with five continents and numerous countries represented.

This speaks to both the growing standing of Edinburgh as a leading international tech hub and the pent up demand for a truly dedicated early stage tech accelerator based in the city.

Ultimately, only five successful applicants were chosen following a strict recruitment process judged by the Seed Haus Partners and entrepreneurs – representing less than the top three percent of applications.

The startups selected to join the first cohort are:

SecurityCTRL – cybersecurity for cloud infrastructure
Sansible Wearables – body monitoring IoT technology
Drinkly – on-demand drinks service
Kindaba – collaborative communication platform for families
Taka – Parkinson’s therapeutic symptom management system

Calum Forsyth, co-founder and CEO, commented: “The founders themselves represent a highly-talented, diverse group with considerable experience and achievements already under their respective belts.”

“Scotland’s most selective accelerator”

Robin Knox, co-founder and Chairman, has a proven track record of business success having grown his own startup IPOS (acquired by iZettle in 2016) to seven figure revenues in four years without anything like the support on offer at Seed Haus.

Knox said: “We are Scotland’s most selective accelerator and we have big ambitions for the companies we support. We seek out people with the best ideas at a very early stage – we are not looking for business plans.”

“Potential is more important to us than business experience. Seed Haus is providing exactly the sort of support needed by early stage startups to give them the greatest chance of achieving success and securing the next stage of investment.”

Guidance, investment and office space

Seed Haus startups receive guidance and support from a suite of mentors and advisors and have access to partner support from MBM Commercial, Johnston Carmichael, Silicon Valley Bank, Amazon AWS, Google Cloud Platform, Hubspot, SendGrid and many more tech partners.

They also receive a pre-seed investment of £18,000 and office space in a brand new custom designed facility in Edinburgh, created to facilitate collaborative working. They will share workspace with three of Scotland’s most exciting founders – Seed Haus’ entrepreneurs-in-residence: Callum Murray (Amiqus), Patrick Clover (BLACKBX), and Sarah Stenhouse (Pixey) who will lend peer support to the incoming startups alongside designer-in-residence: Jeremie Warner.

Seed Haus is already recruiting for cohort two and ambitious founders should apply directly through the Seed Haus website.


This article originally appeared in FutureScot.

Eneco Group invests in British smart data company ONZO

Sustainable energy company Eneco Group has acquired a minority interest in UK-based data analytics company ONZO, as announced by both companies today. This investment strengthens Eneco Group’s ambition to accelerate the energy transition by means of technology.

Data analytics software company ONZO, located in London, has developed a software platform that uses data generated by smart energy meters and IoT technology devices such as smart thermostats, to recognise and analyse home energy consumption. The company offers its software platform and service to energy companies around the globe who use the customer insight generated by ONZO’s technology to provide a personalised service to their customers. Energy companies can offer this service to their customers by means of an app. In combination with personalised energy saving tips, such as ‘consider replacing your old refrigerator with a more efficient model’, the app helps consumers to reduce their energy consumption at home. ONZO’s software is already deployed by utility companies in the US, Australia and Europe.

Joeri Kamp, managing director Smart Energy at Eneco Group: ‘Eneco Group aims to play a leading role in the progress towards the smart and sustainable energy home of the future. On the one hand by making our Toon thermostat platform the central ‘heart’ of this home and on the other hand by providing low-threshold and data-driven solutions, such as the smart-charging service developed by our subsidiary Jedlix. We believe that ONZO’s expertise will be of great value in this area. Furthermore, we will focus on how we can strengthen ONZO’s international position in line with our ambitions for the Toon platform.’

Steven Daniels, CEO of ONZO: ‘We have seen significant growth in customers using our technology as utilities around the globe look for new ways to differentiate from competitors, increase revenues and improve customer satisfaction. This transaction represents another significant milestone in ONZO’s journey to establish its platform as the world leader in energy data analytics.  The team at ONZO are extremely excited about the investment made by Eneco and the opportunity to be associated with such a forward thinking and progressive company. This investment provides ONZO with a significant platform to further enhance our product set and to grow our International business presence.”

At the same time ONZO received further significant investment and ongoing support from their existing investors, West Coast Capital and Cipio Partners.

ONZO and Eneco Group will not provide any financial details relating to this transaction.

TVSquared Raises $6.5 Million More

TVSquared has raised an additional $6.5 million, as the demand for TV measurement and optimization grows within the $202 billion TV ad industry. The round was led by West Coast Capital and The Scottish Investment Bank (SIB), along with existing investors.

Calum Smeaton, TVSquared’s CEO and founder, said:

“Global TV advertising is continuing to grow at an astounding rate because TV is the most effective marketing channel. With 87% of viewers watching with second-screen devices nearby, TV is now even more powerful as a primary driver of digital activity. This funding will help us continue to provide advertisers with the technology they need to optimize TV for the greatest response.”

Hundreds of brands, agencies and networks in 48 countries use TVSquared to improve TV campaign efficiency by 20-80% through measuring and optimizing TV, bolstering on-air spot performance, informing media plans and buys and realizing the total impact of TV.

According to David Briefstein, head of Comcast Ventures’ Accelerate program:

“TV is a powerful customer acquisition tool, and we work closely with our portfolio companies to properly infuse it into their marketing mix. By using TVSquared to measure the impact of our TV spend, we are able to quickly optimize media plans to drive rapid improvements in response metrics, and scale spend accordingly.”

Paul Davidson, managing partner, West Coast Capital, who led the funding round, commented:

“TVSquared’s technology is being used by some of the world’s biggest brands to disrupt and measure the effectiveness of the $202 billion TV advertising market. This funding round positions TVSquared for continued growth and secures a world-class technology and team for that growth.”

Chris van der Kuyl, TVSquared’s chairman, added:

“This funding round supports TVSquared at a time when it’s growing rapidly as the gold-standard TV optimization and measurement platform among advertisers across the globe. We want to thank our existing investors for their continued backing, and welcome SIB onboard at this very exciting time for TVSquared.”

About TVSquared

TVSquared provides same-day measurement and optimization opportunities for TV advertisers. With TVSquared’s timely insights into the “who, what, when and where” of TV, brands, agencies and networks proactively improve campaign performance. On average, TVSquared clients optimize campaigns by 25%, reduce cost per response by 25% and increase sales and registrations by 30%. The company is headquartered in Edinburgh, and has offices in New York, Los Angeles and London.

West Coast Capital Invests in TV Data Analytics Business

TVSquared has closed a $3 million investment round from both existing and new investors, including private equity fund West Coast Capital. This latest round brings the total raised to date by the global business to $5.5 million.

TVSquared’s platform brings same-day campaign measurement and optimization to the $180 billion global TV advertising industry. Underscoring its market lead, TVSquared’s technology is deployed at 350 brands in 46 countries, improving TV campaign efficiency by 20-80%.

TVSquared also announced Chris van der Kuyl as its chairman. van der Kuyl, a serial technology entrepreneur, leads a Board of industry professionals from the worlds of media, technology and investment, including Calum Smeaton (founder and CEO, TVSquared), Paul Davidson (West Coast Capital), Peter Kern (InterMedia Partners) and Joan Saywood (CFO, TVSquared).

Commenting on West Coast Capital’s investment, Davidson said:

“Data analytics is a space we understand extremely well and, in assessing TVSquared, we saw a compelling analytics technology capable of making significant ROI for clients. Compelling technology, an experienced team and a global play made this an exciting investment.”

van der Kuyl added:

“TVSquared’s technology is changing the way advertisers, across the world, leverage TV. It has two of the most important ingredients for success – the ability to disrupt a global industry and a proven team of talented people. As chairman, I look forward to helping TVSquared expand its footprint and realize further significant growth.”

Smeaton said:

“TVSquared has made TV an optimizable marketing channel and the industry is taking notice. The latest round of funding, combined with our technology, global team and Board, puts TVSquared in the perfect position to change the way advertisers measure and optimize TV forever.”

About TVSquared

TVSquared provides same-day measurement and optimization opportunities for TV advertisers. With TVSquared’s timely insights into the “who, what, when and where” of TV, brands, agencies and networks proactively improve campaign performance. On average, TVSquared clients optimize campaigns by 25%, reduce cost per response by 25% and increase sales and registrations by 30%. The company is headquartered in Edinburgh, and has offices in New York, Los Angeles and London.

DynamicAction Secures $15 Million in Latest Round of Funding, Forms Alliance with Accenture to Drive Forward Retail Industry with Advanced Analytics

DynamicAction, provider of the most advanced analytics solution specifically designed for retailers, today announced it has secured $15 million in new funding and entered into an alliance relationship with Accenture (NYSE: ACN). Lead investors in the round include Accenture and West Coast Capital.

Through the alliance agreement, Accenture will become a reseller and service provider for DynamicAction’s solution.  This complements Accenture’s analytics capabilities, which include the Accenture Insights Platform, a cloud-based, end-to-end analytics solution designed to simplify analytics and deliver real-time, actionable insights to businesses across industries.  DynamicAction becomes the newest addition to the portfolio of early stage technology companies in which Accenture has taken a minority ownership stake through Accenture Ventures.

“At the heart of Accenture’s strategy is the drive to continue to help clients be more agile in this competitive environment,” said Jill Standish, global managing director of Retail at Accenture.  “Our investment in and alliance with DynamicAction is unique, as it brings together Accenture’s deep retail delivery capabilities with a cloud-based analytics firm that is solely based on profit optimization.  The more challenging this market becomes, the more critical it will be for retailers to operate with the agility and speed of an industry leader like Amazon.  DynamicAction’s solution focuses on the retailer’s most pressing needs, which are to increase full-price sales, improve margins, curb the discounting addiction and capitalize on demand.”

DynamicAction’s top five retail clients experienced 91 percent full price sell through in 2015, and DynamicAction customers on average increased profits during the 2015 holiday season at a 27 percent higher rate than their revenue (which increased 11 percent YoY). The funding comes on the heels of rapid growth for DynamicAction, with revenue growing 172 percent YoY and retail client renewal revenue approaching 100 percent.

West Coast Capital, led by Scottish entrepreneur and philanthropist, Sir Tom Hunter, was an original investor in DynamicAction and continues to support the company’s mission of relentless innovation with this most recent investment. Existing investors also include London-based Frog Capital, global communications services group WPP and global growth investor ePlanet Capital. Built by a former retail CEO, former IBM Smarter Commerce Chief Strategy Officer, and former Chief Scientist at Amazon, the technology far exceeds retail big data solutions in the market, with more than 600 algorithms built specifically for retail.

“We are delighted to welcome Accenture as an investor in DynamicAction,” said Sir Tom Hunter. “Global retail is going through incredible change, and where there is change, there is opportunity. Data analytics will be at the forefront of that change, and DynamicAction’s world class software will help retailers navigate a more profitable path in the face of heightened competition.”

“We’ve had the unique opportunity to witness the world’s most innovative retailers, from Cole Haan to Tesco, improve their operational efficiency, their decision making paradigm and their profitability with DynamicAction technology,” said Paul Davidson, Managing Partner at West Coast Capital, and member of the DynamicAction Board of Directors. “This company has bucked the trend of hype-before-substance and managed to build a world-class product, with the top retailers in the world as clients, and truly revolutionize the way that retailers look at their metrics and run their businesses.”

Industry analyst Benjamin Gresham, Frost & Sullivan, agrees: “DynamicAction quickly established itself as a David amongst Goliaths. Competing with major players such as SAS, Oracle and IBM, DynamicAction has positioned itself as the solution that retailers desperately need.”

DynamicAction drives retail profitability and provides artificial intelligence-enabled analytics to retailers across the globe, including Tesco, Brooks Brothers, Sur la Table, Nine West and El Corte Ingles. With clients in 120 countries, Accenture helps nine of the top 10 retailers in the world solve the toughest challenges in retail.

“As we look to the future of big data in retail, Accenture and West Coast Capital have proven themselves as the frontrunners and trusted navigators of retail innovation,” said John Squire, Chief Executive Officer of DynamicAction. “This investment and alliance partnership with Accenture allows us to help the world’s largest retailers navigate the troubled waters of modern day retail. As they seek to create meaningful, long term relationships with their customers, and do so profitably, retailers will benefit from the strength of Accenture’s deep analytics insight and industry expertise, with DynamicAction’s unparalleled data science team, corpus of algorithms and data-driven infrastructure.”

New release of DynamicAction, integration and partnership with Demandware

DynamicAction also announced its latest product release, including new omni-channel features and usability enhancements – all designed to help retailers identify profit opportunities faster. DynamicAction’s software helps retailers more easily visualize and analyze opportunities and understand the relative size of the opportunity or problem. Opportunities are grouped by seven main categories for retailer merchandisers: conversion, inventory, profit, views, price, returns and order cancellations, and range.

DynamicAction also announced it is a certified Demandware partner, with a Demandware Certified Cartridge that automatically passes information about orders, products, inventory positions and customers to DynamicAction. The cartridge makes it easier than ever for retailers to implement advanced analytics capabilities, as eCommerce platform data now takes under an hour to deploy with DynamicAction.

ComCap LLC served as the exclusive financial advisor to DynamicAction.

About Accenture

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 375,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at

About DynamicAction

Better decisions. Faster action. DynamicAction is the most advanced analytics solution specifically built for retail merchandising teams.

Connecting and analyzing millions of data points from every part of a retail organization, DynamicAction uses more than 600 proprietary algorithms that encapsulate hundreds of collective years of retail knowledge to pinpoint margin-eating disconnects in the business, prescribe the precise actions to take and accurately rank those actions by financial impact. Merchandising and eCommerce teams run more efficient organizations, sell more at full price, curb the discounting addiction, capitalize on demand and increase profit.

Retailers across the globe, including Brooks Brothers, Sur la Table, El Corte Ingles, Tesco, Nine West and Cole Haan, rely on DynamicAction to make better and more profitable decisions in order to get to action, faster.

Leading analyst firm Frost & Sullivan recently declared, “DynamicAction has Moneyballed retail. There’s a new way to run retail organizations—with a clear understanding of data and immediate actions to improve performance.”

Headquartered in Silicon Valley, DynamicAction has offices in London and Dallas.

Connect with us at and @Retail_DnA on Twitter.


Kathleen See


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Aleks Vujanic

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