West Coast Capital Invests in TV Data Analytics Business

TVSquared has closed a $3 million investment round from both existing and new investors, including private equity fund West Coast Capital. This latest round brings the total raised to date by the global business to $5.5 million.

TVSquared’s platform brings same-day campaign measurement and optimization to the $180 billion global TV advertising industry. Underscoring its market lead, TVSquared?s technology is deployed at 350 brands in 46 countries, improving TV campaign efficiency by 20-80