DynamicAction, provider of the most advanced analytics solution specifically designed for retailers, today announced it has secured $15 million in new funding and entered into an alliance relationship with Accenture (NYSE: ACN). Lead investors in the round include Accenture and West Coast Capital.
Through the alliance agreement, Accenture will become a reseller and service provider for DynamicActions solution. This complements Accentures analytics capabilities, which include the Accenture Insights Platform, a cloud-based, end-to-end analytics solution designed to simplify analytics and deliver real-time, actionable insights to businesses across industries. DynamicAction becomes the newest addition to the portfolio of early stage technology companies in which Accenture has taken a minority ownership stake through Accenture Ventures.