TVSquared, the gold standard for TV performance analytics and optimization, raised another $8 (£6) million in funding to support and accelerate its market expansion. To date, equity funding totals more than $21 (£15.4) million. The latest round was led by private equity partnership, West Coast Capital, and supported by existing investors, including the Scottish Investment Bank.
TVSquared makes TV a performance-driven marketing channel for more than 700 brands and agencies across the globe. Its ADvantage platform quickly measures the impact of TV advertising, providing insights to optimize campaigns for response and maximize the efficiency of marketing spend.