TVSquared has raised an additional $6.5 million, as the demand for TV measurement and optimization grows within the $202 billion TV ad industry. The round was led by West Coast Capital and The Scottish Investment Bank (SIB), along with existing investors.
Calum Smeaton, TVSquared?s CEO and founder, said:
Global TV advertising is continuing to grow at an astounding rate because TV is the most effective marketing channel. With 87% of viewers watching with second-screen devices nearby, TV is now even more powerful as a primary driver of digital activity. This funding will help us continue to provide advertisers with the technology they need to optimize TV for the greatest response.?