{"id":950,"date":"2022-03-23T09:01:45","date_gmt":"2022-03-23T09:01:45","guid":{"rendered":"https:\/\/www.westcoastcapital.co.uk\/?p=950"},"modified":"2022-03-23T11:04:35","modified_gmt":"2022-03-23T11:04:35","slug":"innovid-announces-acquisition-of-converged-tv-measurement-leader-tvsquared","status":"publish","type":"post","link":"https:\/\/www.westcoastcapital.co.uk\/innovid-announces-acquisition-of-converged-tv-measurement-leader-tvsquared\/","title":{"rendered":"Innovid Announces Acquisition of Converged TV Measurement Leader, TVSquared"},"content":{"rendered":"\n<p><em>Combination Expands Independent, Currency-Grade Measurement Platform Across TV, CTV &amp; Digital<\/em><\/p>\n\n\n\n<ul><li><em>Purchase price valued at approximately $160 million consists of $100 million in cash as well as additional stock consideration.&nbsp;<\/em><\/li><li><em>TVSquared total preliminary revenue for the full year of 2021 is expected to be between $20 &#8211; $22 million.<\/em><\/li><li><em>Combined business positions Innovid as a single source for ad-serving and measurement for converged TV.&nbsp;<\/em><\/li><li><em>Innovid also announced today preliminary expectations for 2021 Q4 and Full Year results, the press release can be seen <\/em><a href=\"https:\/\/www.innovid.com\/resources\/innovid-provides-preliminary-q4-full-year-2021-fin%5B%E2%80%A6%5Disition&amp;utm_source=press&amp;utm_medium=press-release-acquisition\"><em>here<\/em><\/a><em>.<\/em><\/li><\/ul>\n\n\n\n<p><strong>NEW YORK &amp; EDINBURGH &#8211; February 7, 2022<\/strong> \u2013 <a href=\"https:\/\/www.innovid.com\/\">Innovid<\/a>&nbsp;(NYSE: CTV), a leading independent connected TV (CTV) advertising delivery and measurement platform, and TVSquared Ltd. (\u201cTVSquared\u201d), an independent global measurement and attribution platform for converged TV, have entered into a definitive agreement in which Innovid will acquire TVSquared in a cash and stock transaction valued at approximately $160 million.<\/p>\n\n\n\n<p>With the industry calling for a more transparent and accountable TV ecosystem, the deal establishes a new currency-grade standard for cross-platform measurement, powered by the scale and automation of an independent global ad server.&nbsp;<\/p>\n\n\n\n<p>\u201cIn acquiring TVSquared, we aim to provide the most complete view of the total TV and digital universe through a scalable, currency-grade measurement platform,\u201d said Zvika Netter, CEO and Co-Founder of Innovid. \u201cAdditionally, we immediately accelerate and broaden our scope globally, as brands, agencies, publishers, and broadcasters on six continents rely on TVSquared to maximize reach, identify the right audiences and drive business growth with TV. As the market demands greater accountability, Innovid and TVSquared are reimagining the future of cross-platform TV measurement together.\u201d&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u201cBy digitizing cross-platform TV advertising, we believe this combination will give advertisers, across the ecosystem, everything they need to transact at scale,\u201d said Jo Kinsella, President, TVSquared. \u201cTogether, TVSquared and Innovid are at the center of TV\u2019s transformation, meeting the market\u2019s needs for a converged TV measurement alternative.\u201d&nbsp;<\/p>\n\n\n\n<p>\u201cInnovid and TVSquared share complementary visions to transform TV measurement through a comprehensive view of audiences across all devices and platforms worldwide,\u201d said Calum Smeaton, CEO and Founder, TVSquared. \u201cJoining forces establishes a cross-platform measurement solution that maps one of the largest datasets of audiences, homes, and devices, at scale, across linear, CTV, and digital video.\u201d<\/p>\n\n\n\n<p>Upon closing, Smeaton will be stepping down as TVSquared CEO to take on a strategy role in support of the integration with Innovid. TVSquared\u2019s president, Kinsella, who has been with the company almost since its inception will join the Innovid executive team, reporting into Netter and leading the measurement business.&nbsp;<\/p>\n\n\n\n<p>The combined entity will represent buy-and sell-side customers and process billions of impressions events daily. The joint offering will include ad serving, creative personalization and optimization, outcomes and audience measurement, including reach, frequency and unique unduplicated reach, for the total TV and digital universe.<\/p>\n\n\n\n<p>The TVSquared acquisition is expected to close by the end of Innovid\u2019s fiscal second quarter, subject to the satisfaction of customary closing conditions. All financial information for TVSquared is prepared under UK GAAP which may not be comparable to financial results prepared under US GAAP. TVSquared was advised by LUMA Partners.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Management will hold a conference call to discuss the acquisition, Q4 and Full Year 2021 financial results on February 24 at 8:30 a.m. EST. Speakers will include Zvika Netter, Co-founder and Chief Executive Officer, Tanya Andreev-Kaspin, Chief Financial Officer, and Tal Chalozin, Co-founder and Chief Technology Officer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Combination Expands Independent, Currency-Grade Measurement Platform Across TV, CTV &amp; Digital Purchase price valued at approximately $160 million consists of $100 million in cash as well as additional stock consideration.&nbsp;TVSquared&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Innovid Announces Acquisition of Converged TV Measurement Leader, TVSquared - West Coast Capital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.westcoastcapital.co.uk\/innovid-announces-acquisition-of-converged-tv-measurement-leader-tvsquared\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovid Announces Acquisition of Converged TV Measurement Leader, TVSquared - West Coast Capital\" \/>\n<meta property=\"og:description\" content=\"Combination Expands Independent, Currency-Grade Measurement Platform Across TV, CTV &amp; Digital Purchase price valued at approximately $160 million consists of $100 million in cash as well as additional stock consideration.&nbsp;TVSquared...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.westcoastcapital.co.uk\/innovid-announces-acquisition-of-converged-tv-measurement-leader-tvsquared\/\" \/>\n<meta property=\"og:site_name\" content=\"West Coast Capital\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-23T09:01:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-23T11:04:35+00:00\" \/>\n<meta name=\"author\" content=\"Parachute\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Parachute\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.westcoastcapital.co.uk\/innovid-announces-acquisition-of-converged-tv-measurement-leader-tvsquared\/\",\"url\":\"https:\/\/www.westcoastcapital.co.uk\/innovid-announces-acquisition-of-converged-tv-measurement-leader-tvsquared\/\",\"name\":\"Innovid Announces Acquisition of Converged TV Measurement Leader, TVSquared - West Coast Capital\",\"isPartOf\":{\"@id\":\"https:\/\/www.westcoastcapital.co.uk\/#website\"},\"datePublished\":\"2022-03-23T09:01:45+00:00\",\"dateModified\":\"2022-03-23T11:04:35+00:00\",\"author\":{\"@id\":\"https:\/\/www.westcoastcapital.co.uk\/#\/schema\/person\/ebd3c53fe83ae3443dac4ceaa57c6595\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.westcoastcapital.co.uk\/innovid-announces-acquisition-of-converged-tv-measurement-leader-tvsquared\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.westcoastcapital.co.uk\/innovid-announces-acquisition-of-converged-tv-measurement-leader-tvsquared\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.westcoastcapital.co.uk\/innovid-announces-acquisition-of-converged-tv-measurement-leader-tvsquared\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.westcoastcapital.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Innovid Announces Acquisition of Converged TV Measurement Leader, TVSquared\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.westcoastcapital.co.uk\/#website\",\"url\":\"https:\/\/www.westcoastcapital.co.uk\/\",\"name\":\"West Coast Capital\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.westcoastcapital.co.uk\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.westcoastcapital.co.uk\/#\/schema\/person\/ebd3c53fe83ae3443dac4ceaa57c6595\",\"name\":\"Parachute\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.westcoastcapital.co.uk\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5aa0c5408cce0283b52e5197af7971bb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5aa0c5408cce0283b52e5197af7971bb?s=96&d=mm&r=g\",\"caption\":\"Parachute\"},\"url\":\"https:\/\/www.westcoastcapital.co.uk\/author\/parachute\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Innovid Announces Acquisition of Converged TV Measurement Leader, TVSquared - West Coast Capital","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.westcoastcapital.co.uk\/innovid-announces-acquisition-of-converged-tv-measurement-leader-tvsquared\/","og_locale":"en_GB","og_type":"article","og_title":"Innovid Announces Acquisition of Converged TV Measurement Leader, TVSquared - West Coast Capital","og_description":"Combination Expands Independent, Currency-Grade Measurement Platform Across TV, CTV &amp; Digital Purchase price valued at approximately $160 million consists of $100 million in cash as well as additional stock consideration.&nbsp;TVSquared...","og_url":"https:\/\/www.westcoastcapital.co.uk\/innovid-announces-acquisition-of-converged-tv-measurement-leader-tvsquared\/","og_site_name":"West Coast Capital","article_published_time":"2022-03-23T09:01:45+00:00","article_modified_time":"2022-03-23T11:04:35+00:00","author":"Parachute","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Parachute","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.westcoastcapital.co.uk\/innovid-announces-acquisition-of-converged-tv-measurement-leader-tvsquared\/","url":"https:\/\/www.westcoastcapital.co.uk\/innovid-announces-acquisition-of-converged-tv-measurement-leader-tvsquared\/","name":"Innovid Announces Acquisition of Converged TV Measurement Leader, TVSquared - West Coast Capital","isPartOf":{"@id":"https:\/\/www.westcoastcapital.co.uk\/#website"},"datePublished":"2022-03-23T09:01:45+00:00","dateModified":"2022-03-23T11:04:35+00:00","author":{"@id":"https:\/\/www.westcoastcapital.co.uk\/#\/schema\/person\/ebd3c53fe83ae3443dac4ceaa57c6595"},"breadcrumb":{"@id":"https:\/\/www.westcoastcapital.co.uk\/innovid-announces-acquisition-of-converged-tv-measurement-leader-tvsquared\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.westcoastcapital.co.uk\/innovid-announces-acquisition-of-converged-tv-measurement-leader-tvsquared\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.westcoastcapital.co.uk\/innovid-announces-acquisition-of-converged-tv-measurement-leader-tvsquared\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.westcoastcapital.co.uk\/"},{"@type":"ListItem","position":2,"name":"Innovid Announces Acquisition of Converged TV Measurement Leader, TVSquared"}]},{"@type":"WebSite","@id":"https:\/\/www.westcoastcapital.co.uk\/#website","url":"https:\/\/www.westcoastcapital.co.uk\/","name":"West Coast Capital","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.westcoastcapital.co.uk\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.westcoastcapital.co.uk\/#\/schema\/person\/ebd3c53fe83ae3443dac4ceaa57c6595","name":"Parachute","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.westcoastcapital.co.uk\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5aa0c5408cce0283b52e5197af7971bb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5aa0c5408cce0283b52e5197af7971bb?s=96&d=mm&r=g","caption":"Parachute"},"url":"https:\/\/www.westcoastcapital.co.uk\/author\/parachute\/"}]}},"_links":{"self":[{"href":"https:\/\/www.westcoastcapital.co.uk\/wp-json\/wp\/v2\/posts\/950"}],"collection":[{"href":"https:\/\/www.westcoastcapital.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.westcoastcapital.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.westcoastcapital.co.uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.westcoastcapital.co.uk\/wp-json\/wp\/v2\/comments?post=950"}],"version-history":[{"count":4,"href":"https:\/\/www.westcoastcapital.co.uk\/wp-json\/wp\/v2\/posts\/950\/revisions"}],"predecessor-version":[{"id":954,"href":"https:\/\/www.westcoastcapital.co.uk\/wp-json\/wp\/v2\/posts\/950\/revisions\/954"}],"wp:attachment":[{"href":"https:\/\/www.westcoastcapital.co.uk\/wp-json\/wp\/v2\/media?parent=950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.westcoastcapital.co.uk\/wp-json\/wp\/v2\/categories?post=950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.westcoastcapital.co.uk\/wp-json\/wp\/v2\/tags?post=950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}