{"id":731,"date":"2019-11-11T14:51:13","date_gmt":"2019-11-11T14:51:13","guid":{"rendered":"https:\/\/www.westcoastcapital.co.uk\/?p=731"},"modified":"2019-11-13T14:52:02","modified_gmt":"2019-11-13T14:52:02","slug":"report-10-20-second-tv-ads-get-best-response","status":"publish","type":"post","link":"https:\/\/www.westcoastcapital.co.uk\/report-10-20-second-tv-ads-get-best-response\/","title":{"rendered":"Report: 10-20 Second TV Ads Get Best Response"},"content":{"rendered":"\n<p>TVSquared, a global player in TV attribution, has released 2019 TV ad&nbsp;performance insights for UK brands. The report reveals the highest- and lowest-performing TV buy elements for the year thus far, including days, dayparts, creative lengths and programming genres.<\/p>\n\n\n\n<p>Using data from its&nbsp;always-on&nbsp;ADvantage&nbsp;platform, TVSquared analysed \u00a349.2 million in TV ad spend and more than 300,000 spots from January to September 2019. Cost, response and&nbsp;audience data were evaluated across finance, beauty, travel and food delivery sectors. The results provide advertisers with critical insights into how TV can drive performance at scale.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/adsrv.advanced-television.tv\/ads\/www\/delivery\/lg.php?bannerid=368&amp;campaignid=345&amp;zoneid=18&amp;source={obfs:}&amp;loc=https%3A%2F%2Fadvanced-television.com%2F2019%2F11%2F11%2Freport-saturday-delivers-most-effective-response-rate-for-tv-ads%2F&amp;referer=https%3A%2F%2Fmail.google.com%2Fmail%2Fu%2F0%2F&amp;cb=917c3bbcef\" alt=\"\"\/><\/figure>\n\n\n\n<p>Key findings include:<\/p>\n\n\n\n<ul><li>Saturday delivered the most effective response rate, at 66 per cent above average, followed closely by Sunday, at 56 per cent above average.<\/li><li>Early Morning was, overwhelmingly, the strongest performing daypart, with a response rate of 380 per cent above average and a cost-per-response (CPR) of 37 per cent below average.<\/li><li>10- and 20-second spot lengths drove the most response with audiences, and were also the most efficient, with CPR rates of 35 per cent and 30 per cent below average, respectively.<\/li><li>The top performing programme genre was Foreign Language, with a response rate of 377 per cent above average. Music, Fine Arts and Children\u2019s programming were also strong performers.<\/li><\/ul>\n\n\n\n<p>\u201cIt\u2019s no longer enough for advertisers to assume the biggest audience reach will also deliver the greatest performance,\u201d said Mark Hudson, Head of Business Intelligence, TVSquared. \u201cTV\u2019s position within the modern media mix means it is essential that marketers can quantify how ad spend is driving business outcomes. While these findings are valuable intel for UK advertisers, everyone is unique. It\u2019s only through continuous campaign performance measurement and optimisation that brands can find the TV buy elements that work best for them.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TVSquared, a global player in TV attribution, has released 2019 TV ad&nbsp;performance insights for UK brands. The report reveals the highest- and lowest-performing TV buy elements for the year thus&#8230;<\/p>\n","protected":false},"author":1,"featured_media":573,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Report: 10-20 Second TV Ads Get Best Response - West Coast Capital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.westcoastcapital.co.uk\/report-10-20-second-tv-ads-get-best-response\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Report: 10-20 Second TV Ads Get Best Response - West Coast Capital\" \/>\n<meta property=\"og:description\" content=\"TVSquared, a global player in TV attribution, has released 2019 TV ad&nbsp;performance insights for UK brands. The report reveals the highest- and lowest-performing TV buy elements for the year thus...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.westcoastcapital.co.uk\/report-10-20-second-tv-ads-get-best-response\/\" \/>\n<meta property=\"og:site_name\" content=\"West Coast Capital\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-11T14:51:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-13T14:52:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.westcoastcapital.co.uk\/wp-content\/uploads\/2019\/08\/People.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Parachute\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Parachute\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.westcoastcapital.co.uk\/report-10-20-second-tv-ads-get-best-response\/\",\"url\":\"https:\/\/www.westcoastcapital.co.uk\/report-10-20-second-tv-ads-get-best-response\/\",\"name\":\"Report: 10-20 Second TV Ads Get Best Response - West Coast Capital\",\"isPartOf\":{\"@id\":\"https:\/\/www.westcoastcapital.co.uk\/#website\"},\"datePublished\":\"2019-11-11T14:51:13+00:00\",\"dateModified\":\"2019-11-13T14:52:02+00:00\",\"author\":{\"@id\":\"https:\/\/www.westcoastcapital.co.uk\/#\/schema\/person\/ebd3c53fe83ae3443dac4ceaa57c6595\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.westcoastcapital.co.uk\/report-10-20-second-tv-ads-get-best-response\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.westcoastcapital.co.uk\/report-10-20-second-tv-ads-get-best-response\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.westcoastcapital.co.uk\/report-10-20-second-tv-ads-get-best-response\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.westcoastcapital.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Report: 10-20 Second TV Ads Get Best Response\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.westcoastcapital.co.uk\/#website\",\"url\":\"https:\/\/www.westcoastcapital.co.uk\/\",\"name\":\"West Coast Capital\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.westcoastcapital.co.uk\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.westcoastcapital.co.uk\/#\/schema\/person\/ebd3c53fe83ae3443dac4ceaa57c6595\",\"name\":\"Parachute\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.westcoastcapital.co.uk\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5aa0c5408cce0283b52e5197af7971bb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5aa0c5408cce0283b52e5197af7971bb?s=96&d=mm&r=g\",\"caption\":\"Parachute\"},\"url\":\"https:\/\/www.westcoastcapital.co.uk\/author\/parachute\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Report: 10-20 Second TV Ads Get Best Response - West Coast Capital","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.westcoastcapital.co.uk\/report-10-20-second-tv-ads-get-best-response\/","og_locale":"en_GB","og_type":"article","og_title":"Report: 10-20 Second TV Ads Get Best Response - West Coast Capital","og_description":"TVSquared, a global player in TV attribution, has released 2019 TV ad&nbsp;performance insights for UK brands. The report reveals the highest- and lowest-performing TV buy elements for the year thus...","og_url":"https:\/\/www.westcoastcapital.co.uk\/report-10-20-second-tv-ads-get-best-response\/","og_site_name":"West Coast Capital","article_published_time":"2019-11-11T14:51:13+00:00","article_modified_time":"2019-11-13T14:52:02+00:00","og_image":[{"width":1600,"height":1067,"url":"https:\/\/www.westcoastcapital.co.uk\/wp-content\/uploads\/2019\/08\/People.jpg","type":"image\/jpeg"}],"author":"Parachute","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Parachute","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.westcoastcapital.co.uk\/report-10-20-second-tv-ads-get-best-response\/","url":"https:\/\/www.westcoastcapital.co.uk\/report-10-20-second-tv-ads-get-best-response\/","name":"Report: 10-20 Second TV Ads Get Best Response - West Coast Capital","isPartOf":{"@id":"https:\/\/www.westcoastcapital.co.uk\/#website"},"datePublished":"2019-11-11T14:51:13+00:00","dateModified":"2019-11-13T14:52:02+00:00","author":{"@id":"https:\/\/www.westcoastcapital.co.uk\/#\/schema\/person\/ebd3c53fe83ae3443dac4ceaa57c6595"},"breadcrumb":{"@id":"https:\/\/www.westcoastcapital.co.uk\/report-10-20-second-tv-ads-get-best-response\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.westcoastcapital.co.uk\/report-10-20-second-tv-ads-get-best-response\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.westcoastcapital.co.uk\/report-10-20-second-tv-ads-get-best-response\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.westcoastcapital.co.uk\/"},{"@type":"ListItem","position":2,"name":"Report: 10-20 Second TV Ads Get Best Response"}]},{"@type":"WebSite","@id":"https:\/\/www.westcoastcapital.co.uk\/#website","url":"https:\/\/www.westcoastcapital.co.uk\/","name":"West Coast Capital","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.westcoastcapital.co.uk\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.westcoastcapital.co.uk\/#\/schema\/person\/ebd3c53fe83ae3443dac4ceaa57c6595","name":"Parachute","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.westcoastcapital.co.uk\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5aa0c5408cce0283b52e5197af7971bb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5aa0c5408cce0283b52e5197af7971bb?s=96&d=mm&r=g","caption":"Parachute"},"url":"https:\/\/www.westcoastcapital.co.uk\/author\/parachute\/"}]}},"_links":{"self":[{"href":"https:\/\/www.westcoastcapital.co.uk\/wp-json\/wp\/v2\/posts\/731"}],"collection":[{"href":"https:\/\/www.westcoastcapital.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.westcoastcapital.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.westcoastcapital.co.uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.westcoastcapital.co.uk\/wp-json\/wp\/v2\/comments?post=731"}],"version-history":[{"count":3,"href":"https:\/\/www.westcoastcapital.co.uk\/wp-json\/wp\/v2\/posts\/731\/revisions"}],"predecessor-version":[{"id":734,"href":"https:\/\/www.westcoastcapital.co.uk\/wp-json\/wp\/v2\/posts\/731\/revisions\/734"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.westcoastcapital.co.uk\/wp-json\/wp\/v2\/media\/573"}],"wp:attachment":[{"href":"https:\/\/www.westcoastcapital.co.uk\/wp-json\/wp\/v2\/media?parent=731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.westcoastcapital.co.uk\/wp-json\/wp\/v2\/categories?post=731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.westcoastcapital.co.uk\/wp-json\/wp\/v2\/tags?post=731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}