{"id":722,"date":"2019-10-23T15:43:46","date_gmt":"2019-10-23T14:43:46","guid":{"rendered":"https:\/\/www.westcoastcapital.co.uk\/?p=722"},"modified":"2019-10-23T15:46:10","modified_gmt":"2019-10-23T14:46:10","slug":"tvsquared-announce-new-partnership-to-aid-television-advertising","status":"publish","type":"post","link":"https:\/\/www.westcoastcapital.co.uk\/tvsquared-announce-new-partnership-to-aid-television-advertising\/","title":{"rendered":"TVSquared announce new partnership to aid television advertising"},"content":{"rendered":"\n

TVSquared, founded up in Edinburgh by tech entrepreneur Calum Smeaton, has partnered with  Ampersand<\/a> , an TV advertising sales and technology company, to find new ways of evaluating how viewers are watching multiple, digital television channels.<\/p>\n\n\n\n

Through TVSquared\u2019s technology, metrics can now be linked to consumer actions, bringing transparency and accountability to television advertising investments which will give Ampersand advertisers better campaign performance.<\/p>\n\n\n\n

Ampersand, formerly NCC Media, provides advertisers with insights into the outcomes from their TV advertising investments. With this insight, TV schedules can be optimised across Ampersand\u2019s reach of multiple viewing platforms and all cable inventory, spanning 85 million US households. <\/p>\n\n\n\n

TV Squared’s technology can track the granular insights of viewers across different days, day parts, networks and creatives in real-time.<\/p>\n\n\n\n

\u201cTV is evolving and performance measurement is playing a transformational role in the next evolutionary stage for both local and national cable,\u201d said Bob Ivins, chief data officer, Ampersand.<\/p>\n\n\n\n

\u201cTVSquared\u2019s partnership supports our vision of bringing together different parts of the TV ecosystem to change the world of TV advertising from ratings to performance. Insights and outcomes for TV advertising are setting a new standard, and TVSquared\u2019s platform allows us to meet the next level of advertiser expectations.\u201d<\/p>\n\n\n\n

\u201cProof of performance is becoming increasingly important for the sell-side as it identifies ways to support the continued growth of TV investments,\u201d said Jo Kinsella, EVP and CRO, TVSquared.<\/p>\n\n\n\n

\u201cAmpersand is playing a leading role in unifying TV \u2013 from transparency and measurement to scale and precision across its audiences. Its position in the market unlocks performance at scale, which will make a huge impact on shifting TV to become more measurable, accountable and outcomes-driven.\u201d<\/p>\n\n\n\n

Ampersand is an audience-based multi-screen TV advertising sales and technology company owned in partnership by Charter, Comcast and Cox. Edinburgh-based but with office in New York, TVSquared is a leader in TV attribution, bringing better accuracy to advertisers in more than 70 countries.<\/p>\n","protected":false},"excerpt":{"rendered":"

TVSquared, founded up in Edinburgh by tech entrepreneur Calum Smeaton, has partnered with  Ampersand , an TV advertising sales and technology company, to find new ways of evaluating how viewers are watching multiple,…<\/p>\n","protected":false},"author":1,"featured_media":536,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"\nTVSquared announce new partnership to aid television advertising - West Coast Capital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.westcoastcapital.co.uk\/tvsquared-announce-new-partnership-to-aid-television-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TVSquared announce new partnership to aid television advertising - 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