• Sector

    Information Technology

  • Location

    UK, US, Japan & Australia

  • Investment Status

  • Website

    http://tvsquared.com/

Measure Performance Across Linear & Advanced TV

Founded in Edinburgh but now with a global presence, TVSquared is the worldwide leader in TV advertising attribution. Thousands of brands, agencies and media owners in more than 70 countries use TVSquared to optimise TV-driven response, maximise spend and improve campaign effectiveness by up to 80%.

West Coast Capital is the largest shareholder in TVSquared having lead each of its funding rounds since 2016. In 2019, TVSquared was recognised as one of the World’s Most Innovative Companies by Fast Company for modernising the $212 billion global TV advertising market with real time analytics.

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